Sep 30 2011

Ipswitch to Participate in Panel at Google Event to Discuss Online Marketing Strategies

Google event in Boston will feature panel discussion with local technology and marketing innovators

LEXINGTON, Mass. ─ September 30, 2011 ─ Ipswitch Inc.'s Network Management Division, developer of the WhatsUp Gold suite of innovative IT management solutions, today announced that the company’s Acting Vice President of Marketing, Ronnie Ray, will participate in a panel discussion hosted by Google in conjunction with the Direct Marketing Association (DMA) on October 3.


Showcasing how Boston-area businesses are contributing to economic opportunity and job creation in the New England area, this event will feature local SMB leaders who have used digital advertising (and other tools) to successfully grow their business. The panel, which will be hosted by Alan Moss, vice president of online sales at Google, will focus on how the panelists’ organizations have utilized online tools to grow their business and increase brand exposure and loyalty.


"SMBs are the lifeblood of a region, and their success can have a dramatic impact upon the economy and job market of that area," commented Moss. "We are committed to providing New England’s small and medium sized businesses with the tools and resources they need to effectively market themselves and succeed in today’s challenging economic climate."


About the Network Management Division of Ipswitch, Inc.

The Network Management Division of Ipswitch, Inc. is the developer of the WhatsUp Gold suite of innovative IT management software. WhatsUp Gold is deployed on over 100,000 networks worldwide and delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. The award winning solution supports a wide range of IT management tasks including automated discovery, mapping, real-time monitoring, alerting, troubleshooting and reporting.

To learn more about WhatsUp Gold, please visit: